Brewing History: Garage's Redesign Journey of Eagle Coffee, the Pioneers of U.S Coffee Culture

Back in 2015, we had the honor of redesigning Eagle Coffee, one of the first brands to introduce coffee to the US!

What makes this project so fascinating is its deep historical roots. Coffee was first introduced to the world from Constantinople, known today as Istanbul. Interestingly, the client's family, who are Greek Ottomans, were the pioneers in importing coffee from Istanbul to the US.

Above is the original historic packaging of Eagle Coffee, currently on display at the Baltimore Industrial History Museum.

As the design lead and founder of Garage, Salih Kucukaga's roots in Istanbul made this project particularly significant. It was a remarkable opportunity for us to participate in the redesign of such a historic product.

If you take a close look at the original package, you'll notice the old silhouettes of Constantinople.

Check out the full project on Behance.