Designing a €1 Billion Brand: Huel

Proud moment.

Huel, a brand we designed from the ground up, has been acquired by Danone in a €1 billion deal.

From naming and identity to packaging and the full brand ecosystem, the entire creative foundation was built by Garage Design Studio.

Seeing a brand we shaped reach this scale is something we’re incredibly proud of.

Congratulations to the Huel team, and special thanks to Julian Hearn for trusting us from day one.